In the coastal town of Great Yarmouth, Norfolk, the struggle with debt is a pervasive issue, affecting individuals like Shannon, a 27-year-old mother of one. Shannon's story is a stark reminder of the financial challenges faced by many in this region, where the impact of debt goes beyond mere numbers. It's a weight that pulls individuals into a cycle of isolation and despair, as she describes it as 'crippling'.
The statistics are alarming: in March 2026, 29.1% of people aged 16 to 65 in the Norfolk coastal town were on Universal Credit, a figure that rises to 18.4% for the county and 19.2% in England. This data highlights the extent of the problem, with debt becoming a constant companion for many residents.
Shannon's journey into debt began a decade ago when she borrowed money to buy expensive boots for her job as a security guard. The day-to-day struggle is evident in her words: 'I don't want to do anything, I don't want to eat, I'd rather not leave the house because I won't spend money and I won't get in more debt.' This mindset, she admits, is isolating and difficult to break free from.
The root of the problem, as Shannon acknowledges, lies in a lack of financial literacy and budgeting skills. She believes that these life skills should have been taught in schools and passed down through family. However, the reality is that many individuals, like Shannon, have to navigate these challenges alone, leading to a cycle of debt and financial hardship.
The impact of debt extends beyond the individual, affecting families and communities. For instance, Nic Lambert, a resident of the area, faces the challenge of prioritizing expenses, such as school trips, food, and clothing, while also dealing with the cost of train fares for her daughter's specialist cardiac care in London. The frustration of not being able to provide for her children despite relying on Universal Credit is a common sentiment among those struggling with debt.
The situation is further exacerbated by the high levels of unemployment and economic inactivity in the area, as noted by Anna Price, the community lead at St Mary Magdalene. The estate's demographics, with a significant portion of the population neither in work nor seeking employment, contribute to a cycle of generational dependence on benefits. Mental health issues, neurodivergent conditions, physical ill health, and disabilities are also prevalent, making the prospect of employment extremely challenging.
However, there is hope. Organizations like Dial, a charity offering help with money, benefits, and debt, play a crucial role in providing support and guidance. Teresa Tennant, a debt adviser, emphasizes the importance of having someone to talk to and finding a way forward. Cathy Grey, who once faced her own debt crisis, now encourages others to seek help, highlighting the transformative power of support and advice.
The Department for Work and Pensions acknowledges the issue, with a spokesperson mentioning the Connect to Work program, which aims to support 4,000 people in Norfolk by 2029. The goal is to transition from a welfare state to a working state, providing the necessary support to break the cycle of poverty and debt.
In conclusion, the struggle with debt in Great Yarmouth and Norfolk is a complex issue that requires a multifaceted approach. It involves addressing financial literacy, providing support and resources, and implementing systemic changes to ensure that individuals like Shannon can break free from the isolating grip of debt and build a brighter future for themselves and their families.
